When attending any sort of trade show, there is no denying that there is an awful lot of planning that goes into it. This is certainly the case if you are planning on attending the famous CES exhibition, which is why we have put this CES checklist together. Below, we will provide you with a timeline of everything that you need to do building up to the show. This guide can be useful for those attending this year, as well as providing imperative information for anyone looking to make their introduction at next year’s show. After all, ideally, you are going to start planning your attendance from a year-out.
CES, which stands for Consumer Electronics Showcase, is an annual trade show that focuses on innovations in technology. As an exhibitor, you need to follow a CES checklist for vendors to make sure your booth is ready when you are. From planning things 12 months in advance to getting ready the day of the show, there are simple steps you can follow to be ready for the razzle dazzle at the CES show.
CES is a trade show that gathers the best of the best from around the world when it comes to consumer technology. CES has served as the proving ground for emerging technologies and innovators for the past 50 years. The annual CES show is a product of the Consumer Technology Association.
There are more than 4,500 exhibiting businesses at CES. This includes technology delivery system suppliers, content providers, consumer technology hardware companies, as well as a huge assortment of developers and manufacturers too. There are more than 170,000 attendees across 160 countries, as well as over 250 conference sessions. This represents an excellent opportunity for businesses to get their brand, products, and services in front of a great and varied audience from across the globe.
If you are planning on attending CES, you may be feeling at a bit of a loss regarding where to start. Here are some of the things that you will need to do:
Of course, you need to make sure that you can afford to exhibit at CES. In terms of specific prices, these are going to differ from year-to-year. However, according to TechCrunch, the event will cost approximately $8,000 for a booth.
What about those who want to attend? In order to be able to attend CES, you need to ensure you provide your business credentials to the company so that your affiliation with the consumer technology sector can be verified. Any of the following will be accepted as proof of your industry affiliation:
You are also going to need to pay a fee in order to attend. At the moment, you have three different options; CES registration, starter conference pass, and deluxe conference pass. Prices are set to increase on December 18th 2019. At the moment, CES registration costs $100, yet it will increase to $300 in December. The start conference pass costs $700 at the moment, yet it is set to raise to £900. The early bird price for the deluxe conference pass is $1,400. However, this is also going to increase to $1,700 in December.
When it comes to attending a trade show, you are going to have so many different factors to consider. Planning a year in advance is recommended.
So, let’s begin by taking a look at some of the different steps that you should take around 12 months before the show takes place. This involves identifying the role that the trade show is going to serve as part of your overall sales strategy and marketing campaign. Why is attending CES important for you and your business? Once you have established this, you will be best placed to get buy-in from your organization. You then need to make sure you put together a detailed forecast and budget.
In addition to this, there are a number of other things that you should do around nine to 12 months prior to the show. This includes setting certain objectives for your show, for example, publicity secured, leads generation, and the number of product sales.
Twelve months out is also a good time for you to reserve your display stand space with CES. Make sure you get full details from them about exhibit requirements. You should also put together a trade show marketing plan that uses a mixture of promotional methods in order to teach prospects. Consider splitting your plan into 3 sections. It should include pre-show marketing, then marketing for at the show, and finally, post-show marketing.
Now, we move into the different activities that you should carry out around six months prior to CES. You might start by coming up with a motivating sales message that delivers your key points. It should do this within 30 seconds or less. You and your employees need to make sure this message is rehearsed so you know how to say it confidently and maximize the success of it.
You also need to figure out your needs in terms of graphics, layout, and exhibit design. You can do this yourself or outsource to an expert. This all depends on the capability and design talent of your team. Think about your lighting needs as well. Depending on the products you are going to be exhibiting, lighting is going to play a very important role.
You should need to determine the marketing and literature materials you are going to require for the show. You should then start designing and printing the work. It is a good idea to start looking at different promotional strategies, including high-impact trade show giveaways, that are going to enable you to attract visitors to your exhibition area.
We’re getting closer and closer to the big day now. There are a number of important things you are going to need to do at this point. This includes launching pre-show marketing initiatives, as well as starting to make the required travel arrangements. This may include car rental reservations, and hotel and airfare reservations, if required.
Now is also a good time to determine how you are going to ship your display and other items for CES. You also need to determine your requirements in terms of staffing. You should plan training sessions and develop booth schedules too.
You should also continue to work with your vendors on your marketing materials, exhibit items, and your display booth. You should confirm the dates for delivery and adhere to your trade show planning timeline. Now is also the right time to order promotional items or giveaways.
CES is in sight now. There are a number of different steps that need to be completed a month in advance. This includes scheduling dinners and other meetings to be held at the show with customers, distributors, and/or prospects. You should also finalize all travel arrangements. The marketing materials, promotional items, and booth display production needs to be finalized now too, as well as confirming the shipping dates.
Between now and a week prior to the trade show, you should double-check that all action steps on your timeline have been covered. You should also confirm all of the shipping arrival dates for your materials, promotional items, and booth display, as well as completing staff training.
You also need to schedule staff training, make all travel arrangements, and continue pre-show marketing activities. Finally, put together follow-up packets and send these immediately to your leads following the show.
On the day of the show, you need to make sure that all of your employees have been briefed so that everything runs as smoothly as possible. You will have also been given timings with regards to the running of everything, so make sure that you adhere to this. Being organized in advance will ensure the day of CES is a breeze.
There are also a number of different steps you need to take immediately after the trade show. Compare your budget to your expenses to determine your ROI. You also need to assess the success of your participation in CES compared with the objectives you outlined in your trade show plan. Furthermore, make sure you evaluate your leads. You should also send follow-up packets and make contact as appropriate.
Hopefully, you now have a better understanding of the different qualities you need to be looking for when it comes to choosing the best company to help you with trade show shipping for CES. This is one of the most famous trade shows in the world, and it is not hard to see why you’re considering making the most of it. You will need a company to help you with this, though, and that’s where R+L Global Logistics comes in.
Our trade show shipping team is dedicated to making your requirements are met for all sorts of shows, including everything on your SEMA checklist. With over 50 years of combined experience across our leadership team, you can be sure of exceptional results when using our service.
Trade show logistics is an area that we have a lot of experience it. We have built up strong relationships with exhibit systems providers over the years. These providers rely on us and trust us to provide a seamless customer experience. With us, you can be sure you’re in safe hands. We have warehouses across the country, as well as having strong relationships with leading shows and being partners with exhibit providers.
This makes certain that we have all bases covered when it comes to providing exceptional trade show logistics services, from the CES checklist to getting your booth there on time and intact. If you would like more information about the trade show trucking companies services that we provide or you want a free trade show freight shipping quote, all you need to do is give us a call at (866) 415-8986 or reach out online.
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