It’s time to geek out: The CES trade show is right around the corner. This annual show turns glittering Las Vegas into a virtual Mecca for all things tech and electronics.The annual CES show requires that exhibitors bring their top game to the show. Learn about what it takes to be an exhibitor at CES.
CES, which stands for Consumer Electronics Show, is a world gathering of tech industry leaders who thrive on the business of connecting end users with the latest in electronics. Exhibiting companies display nearly everything in tech, giving you the perfect opportunity to show off your goods.
For more than 50 years, CES has been the gathering place for leaders in the technology industry. New products are displayed each year. Tech keeps evolving and today you’ll find everything from wearable technology to self-driving cars on the trade show floor at CES. If you’re in the business of consumer technologies, you need to be at CES.
CES is owned and produced by the Consumer Technology Association (CTA). CTA is a 2,300 member strong standards and trade organization. CTA’s is focused on public policy, events, market research, and helping its members implement technical standards.
You’ll find CES at the Las Vegas Convention Center, a 3.2 million-square-foot facility. The convention center is located just off the Las Vegas Strip. CES events also take place at other venues around Sin City. Las Vegas has more than 150,000 hotel rooms. The ample space of the facility and plentiful accomodations make Las Vegas the perfect destination for CES, as the show can draw more than 180,000 attendees.
More than 4,500 companies are slated to showcase products at CES 2019. These exhibitors include everything from manufacturers to developers, along with content management delivery, suppliers of consumer technology hardware and more.
A number of major products that have become everyday technology with initially unveiled and released to the world at CES. In fact, numbers from CTA suggest that more than 20,000 new products have been launched at CES since its initial event in 1967. Major product demos and debuts at CES include:
Other items that debuted at CES include camcorders (1981), CD players (1981), DVD (1996), HDTV (1998), driverless car technology (2013) and 3D printing (2014). For many tech consumers, imagining life without these products might seem bleak. CES is the ultimate platform for technology and discovering the next big thing in tech.
If you’re an attendee or an exhibitor at CES, you’ll want to keep track of the schedule. CES comes just days after the New Year’s ball drops. You’ll find CES shows on the following dates:
If you’re looking at a schedule of day to day events at CES, there’s an app for that. You can download the CES app from your device’s app store. Versions of the app are available for both Android and iOS devices. You can also find the CES schedule online.
More than 180,000 people flocked to Las Vegas for CES 2018. This number includes exhibitors and attendees alike. Of these over 180,000 people, nearly 70,000 were industry attendees from the U.S. More than 37,000 of the industry attendees traversed the globe to get to CES from another country. More than 45,000 attendees were exhibitor personnel from the U.S.; close to 30,000 were international exhibitors.
Media members also made a showing at CES. More than 4,000 domestic media members showed up, along with more than 2,100 international journalists and members of the media. With all those journalists and media members at CES, it’s not surprise that the show gets lots of media attention. According to information from CTA, CES 2018 earned 107,120 media mentions. This adds up to 71.7 billion potential impressions during January 2018 alone.
There are more than 30 categories of items on the trade show floor at CES. You’ll find tech including:
Social media buzzes with information from CES. According to numbers from CTA, there were 1 million social media mentions of #CES2018 and @CES mentions during the 2018 show. CES was active on SnapChat during the show, with 49 million views. Official CES videos on Facebook garnered 224,000 views, while 37,000 Instagram photos were shared tagged with #CES2018. With all the social media frenzy around CES, it is no surprise that the show is one of the year’s most important events in tech.
CES is also one of the largest shows held each year in Las Vegas. It takes 18 days to set up, run and breakdown the show.
CES is generally not open to the public. Attendees must get approval in advance. This trade-only event can only be attended by those affiliated with the consumer technology industry. Additionally, attendees must be over age 18. Friends, family members and children of industry members cannot attend the show.
According to information from CTA, attendees must submit business credentials in advance to get access to CES to prove their members of the consumer technology industry. Examples of acceptable credentials include:
CES attendees come with a variety of job titles. According to information from CTA’s CES 2018 Audit Summary Report, common job titles among CES attendees include:
CES attendees come from all around the world. Though a majority of attendees come from the U.S., you’ll also find folks from many other countries on the trade show floor. Attendees come from other countries including:
CES attendees are a diverse group who represent many facets of the consumer technology industry.
CES takes place at the Las Vegas Convention Center’s World Trade Center. This 3.2 million-square-foot center is one of the busiest facilities in the world.
The Center has been known as the World Trade Center Las Vegas since 2010. The moniker came from the desire to bring more international events to Las Vegas. The Las Vegas site is the only international destination with a WTC name that is on the site of a convention center.
The Las Vegas Convention Center and WTC are known for being a versatile facility. Two million square feet of the convention center are designated as the WTC, along with 145 meeting rooms. The grand lobby links the exhibit space and meeting rooms, providing the perfect venue for a large event like CES.
Technology insiders might be in the know about their products, but it’s important to be in the know about the show, too. You’ll find more than just tech companies at CES: there will be retailers, manufacturers, service providers, distributors, buyers, shippers and suppliers at the show, too. The CES trade show usually isn’t open to the public, so you’ll find many insiders who are there to network.
If you’re among the 70,000 individuals walking through the doors to exhibit at CES, you’ll want to take advantage of the following tips and tricks to make the most of your time at the show:
There’s a lot more to showing at CES than brining a great product. From designing the perfect booth to getting it all set up to perfecting a flawless demonstration, there’s a lot that goes into showing at CES. One thing you don’t have to worry about is CES trade show logistics.
By working with an experience provider like R+L Global Logistics, you can remove the hassle of getting your booth to the show. R+L Global as the experience, knowledge and services needed to get it all there with integrity. Make sure your booth, technology, promotional items, marketing collateral and other CES essentials arrive safely and on time.
According to information from the official CES Exhibitor Guide, Freeman is the handling contractor for the show. Freeman is a big company that helps put on trade shows and events nationwide. R+L Global has worked with Freeman on multiple occasions and has the relationship needed for smooth delivery, handling and installation.
Freeman is responsible for all on-site freight and materials handling at CES. This means they oversee use of the marshaling yard and loading docks at the convention center during the specified move-in and move-out times. It is important that your booth freight arrive during the move-in times. This is one reason why working with a professional logistics provider like R+L Global is important to your brand’s CES success. You’ll find that R+L Global Logistics has the professionalism, experience and working relationships with contractors needed to make the shipping process simple.
Additionally, Freeman crews are responsible for unloading freight from “for hire” carriers. This means you won’t have to touch your freight and materials when shipping to CES. The on-hand labor available will make the delivery and unloading process hassle-free for exhibitors. R+L Global can work with Freeman to efficiently handle all your freight and shipping needs.
R+L Global Logistics can offer other trade show logistics services to make CES a breeze. This lets you focus on your presentation and helps you get the word out about your technology. R+L Global products and services include:
You’ll also find that R+L Global Logistics is ready to offer other benefits including:
Take advantage of R+L Global Logistics’ trade show freight shipping services to get your materials to the CES trade show safely and on time. Chat, email or call R+L Global at (866) 415-8986 today to get started with our trade show shipping services.
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