How do you get noticed on a crowded expo floor? There are many things you can do to make your booth stand out. From location to swag, get noticed.
The best way to get new fashion trends on the shelf is by shipping to retail trade shows. Sharing new styles at your exhibit during a retail trade show offers the opportunity to have your products noticed by thousands of potential customers and expands the possibility to develop new business partners. However, these shipments must be processed with care as clothes are sometimes considered a delicacy.
It is important for your business to consider the preferred method of shipping to retail trade shows. Corporate buyers and boutique owners flock to the latest industry event to purchase fresh designs, it is the trade show floor where buying decisions begin for the next season. Working with a skilled logistics company can provide relief to your company by leaving the shipping and handling of booths and materials to the professionals.
In the retail industry, buyers order merchandise for store shelves months in advance. This means retail specialists preview products sometimes up to a year in advance, prior to allowing a price tag to be stamped on for consumers. It is important to stay on top of the largest trade shows for your industry and try to attend as many as your budget allows.
Some of the most famous retail trade shows are:
Whether it is high-value couture or shirts headed to a discount retailer, the mission remains the same in shipping to retail trade shows. Many of the products and services featured during world-class events throughout the United States and North America attract an international contingent of exhibitors and buyers. The various industry leaders present at these events offer unique networking opportunities, having a distinctive exhibit booth may allow you to stand out to these professionals.
In addition to clothing, retail trade shows also present:
Any product used to tie an outfit together can make an appearance at these conventions. All of these items can help pull an outfit together and provide options to any wardrobe. This industry continues to evolve as new trends are released changing shoppers and habits demand.
Excessive lighting is a necessity for items like jewelry, the shine is sometimes what makes the sale. Shipping pieces like this for your booth should go in separate boxes to decrease damage to your clothing. Accessories and jewelry are prone to scratches, they must be packaged carefully.
Diligent companies who prioritize preparedness will flourish on the day of the trade show. Important questions to note to get ahead of the game are:
If you have an official carrier, they will take care of most of these requirements for you. However, knowing what occurs behind the scenes helps you stay on top and will make your trade show process smoother.
The location and time of the show are pretty straight-forward, keeping this information in your back pocket will help with all the duties to follow. Knowing when and where a show occurs is helpful for setting up warehouse arrangements. Many shows take place in large cities like Las Vegas, Orlando, and Atlanta. Assuming that your company isn’t located in these areas, your products will likely be transported to a warehouse near the destination and shipped to the event the night before.
Drayage fees are the costs associated with processing your shipments, including delivery, storage, and transfer fees. Unfortunately, these fees are inevitable for exhibitors but they are worth the money.
Double-checking if there is a marshaling yard available will be beneficial for those who are looking to avoid warehousing and instead, go straight to the event. However, timing is crucial for this procedure, and it can be pretty costly.
A marshaling yard is used to help decongest the loading docks at the trade show. There are no time slots designated for marshaling yards, rather trucks line up and wait their turn to be unloaded. Get there early to avoid the pile-up of additional fees.
As next season’s fashions head to boutiques and malls, you can bet a new selection of inventory for next year is already in the trade show circuit. With such a high demand and the number of reoccurring trade shows, make sure your business has the most qualified logistics partner to help you every step of the way.
R+L Global Logistics has an experienced customer service team that will communicate with you until your products reach the final destination. We realize that your business is more than just a booth number and we have services including warehousing to shipping to make the process as easy as possible for you. We pride ourselves on our on-time delivery, let our friendly staff handle all of the behind the scenes work for you.
The retail market is fast-paced and ever-changing and we realize exhibitors need partners they can depend on to get the job done. R+L Global Logistics makes it a seamless process from start to finish. Exhibitors have peace of mind in knowing their freight will arrive safely and on time.
Shipping to retail trade shows is difficult and time-consuming. It requires a lot of time and keen attention to detail. R+L Global Logistics provides the best shipping options for trade show shipping. Give us a call for a free freight quote or so we help your business ship to the next retail trade show with no pain.
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