How do you get noticed on a crowded expo floor? There are many things you can do to make your booth stand out. From location to swag, get noticed.
The latest equipment used in the healthcare industry makes the rounds by shipping to medical trade shows across the country. Innovative diagnostic devices along with patient-friendly tools fill display booths throughout the exhibit venue. This is where doctors, nurses, technicians, and decision-makers gather to learn about new designs. Designing and shipping your trade show booths that feature the latest trends in the medical field can be challenging.
Shipping to medical trade shows with a logistics expert can make the process smoother for your team. Medical devices follow different shipping methods than typical trade show materials. While approval from the Food and Drug Administration is not mandatory, many shippers still have regulations they must refer to when transporting these materials. Partnering with a logistics team who has experience with trade shows knows exactly how to handle medical products.
Medical trade shows allow healthcare clinicians the opportunity to interact with the newest devices developed to assist with inpatient care. Physicians, technicians, nurses, doctors, and attendees fill the trade show floor anticipating the latest industry products from the industry’s professionals.
Products on display range from:
Exhibitors choose to release these items at trade shows to target a specific audience who is already interested in purchasing products. Exhibit booths have began implementing advanced technology to attract visitors, encouraging them to interact with various products. The exhibit booth is where the first impression is made and the goal for each company is to have a lasting impact.
Trade shows occurs multiple times a year, finding the best one for your company can expand its overall development. Choosing a trade show depends a lot on how your company is attempting to measure its success. Many trade shows are specific to products while others are for any product. Some of the top 100 medical trade shows are:
Biomedical. Pharmaceutical, dental and rehabilitation are a few industry-specific targets for more personalized trade shows. With the various expo opportunities, your business will likely attend more than one of these a year. Frequenting these events allows for additional brand exposure and potential customers.
The wide variety of products and services debuted at medical trade shows require perfect navigation and careful handling to arrive at the event on time. Proactive planning is advised for a successful exhibit. The best questions to ask yourself during the planning phase should include:
Whether this event is in Atlanta or Las Vegas, determining the location and the date is crucial for following plans. Having this information sets the timeline for planning including when you need your materials, how long you have to plan, and establishing a budget. Knowing this will also give you an advantage on how large or flashy your display should be.
This question depends on the business. You could set your materials to arrive fairly early and they can be stored in a warehouse until the day the show commences. Or, you could have your materials shipped directly to the expo on the day before or the day of the trade show. This answer to this question relies on the preparation of your company.
Businesses have options for packing materials. Medical devices require different packaging to ensure the protection of these products. Also, some booth decor may be more delicate than others and shipping those appropriately is necessary for an attractive booth. Most shippers receive materials that have already been pre-packed in pallets, crates or skids. Some logistic companies offer packing services in addition to shipping services.
Again, this depends on business preference and preparedness. It is advised that companies are ready for the day of the show far in advance. It is best to ship your materials out ahead of time and have them stored in a warehouse near the convention center. On the day before the show, your products will likely be shipped out and awaiting you at your booth.
While basic needs like your exhibit materials are essential, your business products are imperative. Booths embellishments are various, some use technology to attract passersby, while others use flashy pop-up stands. Regardless of your exhibit appearance, your products are the selling point of trade shows. Ensuring these are included in your pallet can make or break a trade show.
Having a logistics partner could help remove some of the stress tacked on to exhibiting at trade shows. R+L Global Logistics specializes in trade show shipping, including medical trade shows, with over 50 years of experience we will get deliver your materials in perfect condition. Medical devices and healthcare equipment require utmost attention and care during shipment. It is critical for each trade show exhibit to have a seamless transition from pickup to delivery and return.
R+L Global Logistics can process all of the necessary steps for shipping to medical trade shows. We offer white glove services where an agent can come into pack and strap materials and then ship them either to a warehouse or the event. However, if businesses choose to pre-pack their items we can just transport the materials to the destination. We focus on customer service and take pride in helping our customers perform well on the trade show floor. Give us a call about your freight so we can begin the process of shipping to medical trade shows throughout the year.
Uncover the secrets of shipping to a major medical trade show like MD&M. Discover the best practices for an outstanding, seamless presentation with flawless shipping support.
Trade shows are back, but your people skills may be a little rusty. If you’re eager to get back on the show floor, it's best to take the time to review best practices and tips to make the most of every event.
Display booth games and flashy demonstrations are fun, but what you really want are profit-generating leads. Good messaging practices can improve your trade show event success by targeting the right audiences at the right time.