How to Measure Trade Show Effectiveness

You spent effort, time and money on exhibiting at a trade show, and you think it was a success, but how do you know? It can be hard to determine if the trade show was a justifiable venture and if you should do it again. However, there are some key metrics that you can assess […]

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How Trade Show Shipping Works

Exhibiting at a trade show can feel overwhelming at times. There are numerous moving parts that go into trade show logistics like getting there, setting up, storing your goods, and displaying your product. If you’re not familiar with the process already, you may not be sure where to start and how to find the right […]

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More Than Mickey Mouse: A Look at Orlando Trade Shows

Sure, Orlando has Mickey, Minnie, Goofy, and the whole Magic Kingdom, but it has more to offer than big mouse ears and castles. In addition to more than a dozen amusement parks, Disney World and Universal Studios included, Orlando is one of the largest trade show and exhibition cities in the United States. Don’t miss […]

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Your Big Day: Prepping for Your First Bridal Trade Show

You’ve said “I do” to attending a bridal trade show but like many couples, you’re not sure where to start in your trade show planning process. Sure, there are some basics you know about, like having a booth, bringing qualified staff, and having a first-rate product, but what else should you plan for? Bridal trade […]

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Lights, Camera, Action: Entertainment Trade Shows

You love being in the spotlight and having all eyes on you, but when you go to entertainment trade shows you have to make sure you’re attracting the right kind of attention. It’s not about just getting noticed, but getting attendees to stop and engage with your staff and converting those leads into sales. Put […]

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How to Get Noticed on a Crowded Expo Floor

So, you’ve decided to register for a trade show. You want to meet face-to-face with potential customers, see what new ideas and trends are happening with your product, and see what your competition is doing to determine how you can do it better. You want to maximize your time and money spent on the trade […]

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Global Pet Expo: Everything Under One Woof

If your business is all about that Pug Life, and you think four-legged furry ones are claw-some, then there’s a good chance you’ll be attending a pet expo this year. Pet Expos are the ideal place to promote your animal and pet products and network with other pet industry professionals. After all, the best place […]

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